Next Step of Marketing Platform- Digital Marketing
In 2010, P&G and L'Oréal invested $3.1 billion and $1.3 billion respectively on tv advertisement broadcasting for 58 Sec. Even Makemytrip, bookmyshow, and many others invested in tv advertisement. People soon found themselves staring with monotony at advertisements between their favourite movies and specially between IPL. From that market strategy and attractive campaign many companies like AIRTEL, makemytrip, and trivago made numerous profits and many like Vodafone ZOZO, Fevicol etc came up with innovative ads that made them unforgettable. But as technology got further updated, things began changing.
In today’s scenario we can
see that digital market has become the platform where everyone is promoting
themselves, this promotion is planned, segmented, and result oriented. Like if
we have a product for youth than we can concentrate only on youth, it means we
can directly target to product audience. Previously our wastage which
cost on higher side for marketing can reduce and penetration on target audience
can directly increase as per our desire. We all know that we have 35ML internet
users in India and with the help of that user data we can do segmentation as
per our product and that campaign will conducted on all social, educational,
publishing, news and gaming sites to pitch that product on target consumers.
Last year Volkswagen India started a marketing campaign on Linkedin which was considered as wrong marketing platform. They started updates on their car models, its comforts, specifications and comparisons, when they show rapid customer engagement for that updation they again updated that campaign to ads. Volkswagen was able to receive 3,000 car recommendations in a month and nearly one million updates about Volkswagen models through a single network Linkedin. This is the viral campaigning of digital marketing and it specifies that the users are in same segmentation.
Many off beat businesses being benefited by the digital marketing platform which was not expected by anyone like one Taxi driver Devesh Mishra in Banaras promoted himself on YouTube because of that many foreigner as well Indian clients approached him and In Chennai one taxi driver promoted his business by website and this innovative approach benefited him with numbers of foreigner customers. Reason being in those successes is, they providing a bridge for their customers through which the customers can directly contact them. This promotion is like the stickers we used to found in buses and autorikshaw but the difference is, in digital marketing we can remarket ourselves and wait till the need emerge, even if the need emerge than customer can easily find the bridge to contact.
We all know that marketing become necessity for any business development but to use optimal utilization we should have a recognised and segmented market. Digital marketing becomes that tool which constructed to fulfil that necessity.
Last year Volkswagen India started a marketing campaign on Linkedin which was considered as wrong marketing platform. They started updates on their car models, its comforts, specifications and comparisons, when they show rapid customer engagement for that updation they again updated that campaign to ads. Volkswagen was able to receive 3,000 car recommendations in a month and nearly one million updates about Volkswagen models through a single network Linkedin. This is the viral campaigning of digital marketing and it specifies that the users are in same segmentation.
Many off beat businesses being benefited by the digital marketing platform which was not expected by anyone like one Taxi driver Devesh Mishra in Banaras promoted himself on YouTube because of that many foreigner as well Indian clients approached him and In Chennai one taxi driver promoted his business by website and this innovative approach benefited him with numbers of foreigner customers. Reason being in those successes is, they providing a bridge for their customers through which the customers can directly contact them. This promotion is like the stickers we used to found in buses and autorikshaw but the difference is, in digital marketing we can remarket ourselves and wait till the need emerge, even if the need emerge than customer can easily find the bridge to contact.
We all know that marketing become necessity for any business development but to use optimal utilization we should have a recognised and segmented market. Digital marketing becomes that tool which constructed to fulfil that necessity.
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