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Next Step of Marketing Platform- Digital Marketing

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In 1965 India saw its first TV with its own channel Doordarshan. At that time people were not ready to accept the concept of advertisement on television but around the year 2000, people started investing heavily in television advertisement. In 2003 when broadcast started through DTH, advertisement became a normal promotional feature for all brands. On broadcasting that advertisements on television companies were paying carores, those carores were not includes advertisement production because it seems a very little investment as compare to the effective broadcast timing. That broadcast timing is to get maximum penetration of ads on segmented clients depends on the Doordarshan schedule serials, news or movie timings. In 2010, P&G and L'OrĂ©al invested $3.1 billion and $1.3 billion respectively on tv advertisement broadcasting for 58 Sec. Even Makemytrip, bookmyshow, and many others invested in tv advertisement. People soon found themselves staring with monotony at advert