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Next Step of Marketing Platform- Digital Marketing

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In 1965 India saw its first TV with its own channel Doordarshan. At that time people were not ready to accept the concept of advertisement on television but around the year 2000, people started investing heavily in television advertisement. In 2003 when broadcast started through DTH, advertisement became a normal promotional feature for all brands. On broadcasting that advertisements on television companies were paying carores, those carores were not includes advertisement production because it seems a very little investment as compare to the effective broadcast timing. That broadcast timing is to get maximum penetration of ads on segmented clients depends on the Doordarshan schedule serials, news or movie timings. In 2010, P&G and L'Oréal invested $3.1 billion and $1.3 billion respectively on tv advertisement broadcasting for 58 Sec. Even Makemytrip, bookmyshow, and many others invested in tv advertisement. People soon found themselves staring with monotony at advert
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EITHER WEALTH OR HAPPINESS..??

“EITHER WEALTH OR HAPPINESS..??” In today’s scenario as per me counselling for career direction is must. From birth till the career starting we all should aware why we are choosing this and where we need to go. Some Parent says that our child becomes doctor, engineer or something like that and we think those parents are dominating on their child, On the other hand some parent says career of my child will be as per his/her interest but before deciding anything regarding education or career we should choose a right way because there is no U-Turn on the way . In schooling we have a lot of option to choose our career but while passing secondary class those options become less and as far as we move on with our study the field becomes narrower and competition becomes harder. Sometime we opt an option which is attractive and easy but scope of those options are also niche and we are not aware of that and at the end we only used to say if I had worked harder then I could have been mor
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         As per Indian mentality we are always ready to blame each other, and unfortunately if we Couldn’t find anyone than we start blaming either on rules, government, politicians, and politics for their unhealthy system. This attitude is not for the change that we needed in the system neither we are ready to take stand to change it. Actually we are not ready to accept the change because of the selfish and dependent atmosphere of this corrupt system.I t’s not only about our thought process but it also includes financial part, individual benefits, religion barriers (Which we opt) etc. I don't want to deliver any lecture on patriotism because It’s a very heavy word and I am still not knowledgeable to explore it. I just want to share my opinion regarding the democracy of India. We always feel proud to say that we belong to a country who is known for its biggest democracy. If we talk about democracy than it means "Rule by the (simple) people" or the government is a de
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